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PROJECT · DIGITAL TRANSFORMATION

A new chapter for the business.

Surf Clube da Madeira: operational knowledge turned into a website, custom management tools and sales powered by artificial intelligence.

Surf Clube da Madeira lesson: students practising on the beach with their instructorSurf Clube da Madeira · Madeira, Portugal

Understand to transform.

The work went beyond the digital presence: it meant understanding how the company operates and developing tools around its needs. Three areas of work, with one shared goal: helping the business work better.

01Website

A new digital presence.

I designed and developed the company’s website, replacing its previous Wix presence with a custom solution to present the offer and make bookings easier to access.

02ERP / CRM

Built around the operation.

I built a highly customised ERP/CRM from the ground up to support the company’s specific needs in operations, customer information and business analysis.

03WhatsApp AI

Conversations that become sales.

I developed and deployed an AI assistant on the company’s WhatsApp. On its first day in production, it completed sales without human intervention.

THE RESULT

AI in production. Real sales.

Autonomous sales on day one.

The AI assistant completed sales over WhatsApp, without human intervention, on its very first day in production.

Result of the project developed by João Farinha for Surf Clube da Madeira.
Illustrative representation of the solutions.

LET’S SIMPLIFY

What could work better in your business?

Tell me what is taking up your time — or the idea you want to bring to life.

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